1. Participants must be full-time undergraduate students from public or private colleges and universities in Thailand, or full-time undergraduate students from colleges and universities overseas holding a Thai passport.
2. A team must consist of 4 undergraduate students.
3. A team can consist of students from different faculties and/or different universities.
4. A participant must not be a member of more than one team.
5. The finalists of the Challenger 2020 onwards and participants of TUBC are not eligible to apply for the Challenger 2023.
6. All members are required to be physically present at the event.
7. All members of The Challenger 2023 finalist teams must be able to join TUBC2023. If any division-winning team is unable to participate, the first runner-up of that division will be selected to proceed to TUBC instead.

The Competition

In a business case competition, participants are given a case based on a real company to analyze, solve and present to the judges under time constraints. The business cases will include facts and data about a company's situation, issues, and/or future goals. Teams will be judged on various criteria, such as depth of analysis, amount of creativity, degree of practicality, presentation skills and responses to judges’ questions.

Event Schedule

Event Date Time Venue
Application Period Jul 1 - Jul 26, 2023 Jul 1, 9:00 AM - July 26, 11:59 PM Online Registration
Qualifying Round Jul 29- Aug 5, 2023 Jul 29, 10:00 AM - Aug 5, 10:00 AM Online Handout & Submission
Announcement Aug 19, 2023 By 8:00 PM Online Announcement
Presentation round Aug 26, 2023 8:00 AM to 2:30 PM Bangkok Marriott Marquis Queen's Park

Case Format

Qualifying Round

After the application process ends, the participants will be given a case to analyze. An electronic file of each team’s solutions has to be submitted to the organizing committee before the deadline. The solutions of the business case will be evaluated by judges selected by the organizing committee.

Presentation Round

In Presentation Round, All 20 teams will be divided into 4 divisions randomly, where only 1 team per division will be the finalist of the competition who will directly proceed to the TUBC 2023. Each team will be given 15 minutes to present followed by 10 minutes for Q&A session.


4 finalists will receive 10,000 Baht cash prize per team and proceed to TUBC (Thammasat Undergraduate Business Challenge).

*All preliminary teams will receive an electronic certificate.