Eligibility

1. Participants must be full-time undergraduate students from public or private colleges and universities in Thailand, or full-time undergraduate students from colleges and universities overseas holding a Thai passport.
2. A team must consist of 4 undergraduate students.
3. A team can consist of students from different faculties and/or different universities.
4. A participant must not be a member of more than one team.
5. The finalists of the Challenger 2019 onwards and participants of TUBC are not eligible to apply for the Challenger 2022.
6. A participant must complete the primary series of COVID-19 vaccination.
7. All members are required to be physically present at the event.

The Competition

In a business case competition, participants are given a case based on a real company to analyze, solve and present to the judges under time constraints. The business cases will include facts and data about a company's situation, issues, and/or future goals. Teams will be judged on various criteria, such as depth of analysis, amount of creativity, degree of practicality, presentation skills and responses to judges’ questions.

Event Schedule


Event Date Time Venue
Application Period Jul 5 - Jul 30, 2022 Jul 5, 9:00 AM - July 30, 11:59PM Online Registration
Qualifying Round Aug 1- Aug 8, 2022 Aug 1, 10:00 AM - Aug 8, 10:00 AM Online Handout & Submission
Announcement Aug 21, 2022 8:00 PM Online Announcement
Presentation round Aug 27, 2022 8:00 AM to 5:00 PM Bangkok Marriott
Maquis Queen's Park



Case Format


Qualifying Round

After the application process ends, the participants will be given a case to analyze. An electronic file of each team’s solutions has to be submitted to the organizing committee before the deadline. The solutions of the business case will be evaluated by judges selected by the organizing committee.

Presentation Round

In Presentation Round, all 20 teams will be randomly placed into 5 divisions, each with 4 time slots. Each team is required to present their case solution from the qualifying round to a panel of judges within 15 minutes, followed by 10-minute Q&A. Out of 20 teams, 3 best performing teams from each division will advance to TUBC 2022.

Prizes

Top 3 Finalists will receive a 10,000 Baht cash prize per team and proceed to TUBC (Thammasat Undergraduate Business Case Competition).
Division Winners will receive a 5,000 Baht cash prize per team.

*All preliminary teams will receive an electronic certificate.