The Challenger 2023 Case Company

Lay's Max Announced as the Official Case Company for The Challenger 2023

In a much-anticipated announcement, the organizing committee of The Challenger 2023 revealed Lay's Max as the chosen company to present its business challenge to the participating teams. Lay's Max, a renowned name in the snack industry, is known for pushing boundaries of snacking experience with its distinct ridge shaped chips and bold flavors.

The Challenger 2023 participants will have the opportunity to dive deep into the world of Lay's Max, exploring its market, challenges, and opportunities. This competition is expected to provide invaluable insights into the snack industry and encourage participants to Unleash their Inner Max.